Wednesday, February 25, 2009

The Brand Ambassador...

Danny Boyle winning Best Director and Best Picture at this years Oscar's, provided a perfect example of how intelligent media access to those close to you can pay dividends.

The Englishman who has dealt admirably with a western media who lauded his film and an Indian media and political establishment divided by his honest portrayal of their country, pulled a stroke of PR genius by allowing his Father to be interviewed about his thoughts on his son’s Oscar winning film:

The reaction of 88 year old Frank Boyle from Manchester was:

"I think it's reasonable, he's not making films for me. He's making them for younger filmgoers, so I won't say anything more about it. I really liked the music. I thought it was wonderful."

Bingo! By association with his father’s honest and unintentionally comedic comments, the new Oscar winning director looks humble, grounded, self-deprecating and everything Hollywood isn’t.

Everything Danny Boyle has aspired to be in his directorial career.

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