A decade of economic growth has seen a raft of good news stories about growth, profits, opportunities and expansion into new markets. The economic downturn has created a new challenge for the public relations profession – The communication of bad news.
Here are some points to remember:
• Be open and honest, people are realistic and appreciate the truth.
• Deliver news face to face wherever possible, move away from pushing information purely through channels such as an intranet, email, and newsletters.
• Be prepared, for media interest in major company announcements or redundancies, especially if the story breaks before it is communicated internally.
• Timing, ensure that your employees and other key stakeholders have the chance to hear major announcements from you first (rather than via the media)
• Engage executives: communicating major change should be led from the top (CEO), however executive teams and line managers will have a role in communicating practicalities of the change and answering questions and concerns.
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